Marketing
Is marketing your profit driver?
By admin at February 7, 2012 | 4:26 pm | 0 Comment
By Tony Rizzo Now more than ever, credit unions will look to the marketing department as a profit driver. OK, I said it. Yes, credit unions are concerned about profit. With declining fee income, plus an aging population whose majority has moved beyond its prime borrowing years, credit unions, and their marketing teams, will have to get smarter regarding growth. This more...
CUAUTOCOUPON Adds Four Credit Unions to Network
By admin at January 9, 2012 | 4:49 pm | 0 Comment
cuautocoupon Inc. (www.cuautocoupon.com), based in Hauppauge, N.Y., announced the signing of four New York metropolitan credit unions to its network. The four signees include Nassau Educators Federal Credit Union (NEFCU) in Westbury, N.Y., Nassau Financial, also Westbury-based Winthrop-University Hospital Employees FCU in Mineola, N.Y. and Island FCU in Hauppauge, N.Y. more...
The Top 5 Campaigns You’re Not Doing (and why you should start doing them)
By admin at January 9, 2012 | 4:40 pm | 0 Comment
By Tony Rizzo It’s the end of the year. You’re busy strategizing for 2012. Where should you start? What should you focus on? And what kind of results can you expect? Let me make it simple for you. There are five campaigns that will bring in new accounts and reduce attrition. Chances are you’re not doing any of them right now. You really should be doing all more...
Now Is The Time
By admin at November 14, 2011 | 4:41 pm | 0 Comment
Four Strategies to Maximize revenue and build Market Share By Tony Rizzo There are two words that have received more press in the past 90 days than in the past two years: credit union. With Bank of America charging a $5 debit card fee, the Occupy Wall Street protests decrying big-banks and even Senator Raichard Durbin advising Americans to “find yourself a ... more...
Beyond Marketing Q
By admin at November 14, 2011 | 2:00 pm | 0 Comment
Credit Union business Case Study #1 Drawing in New Members Through a Self-Contained Subsidiary of the Credit Union By Laura Enock Attend a class at Harbor One U and you’ll never be subjected to a sales presentation or anything that promotes the people behind Harbor One U. That’s because Harbor One U is owned, funded, and staffed by a credit union: the $1.8 more...
Credit Union Business , CU Spotlite! , Local , Management , Marketing
‘Enjoy the Ride’
By admin at November 12, 2011 | 3:51 pm | 0 Comment
4 Tips for recession Investing The savvy businessperson knows how to use the situation to their advantage. By Clinton Douglas IV We never outgrow cotton candy. However, for most of us, extreme roller coaster rides lose their thrill and appeal around age 18. We may not want to go back to the kiddie coaster, but unexpected upward jolts and never-ending falls can more...
2012: The Year of the Credit Union?
By admin at October 23, 2011 | 9:00 am | 0 Comment
Will 2012 be the year of the credit union? By Tony Rizzo That depends on how prepared you are from a marketing standpoint before the first of the year. If you are planning on a mass marketing campaign touting no fees or low price, save your money. If you are planning on a direct marketing campaign targeted to specific households that are price sensitive and willing to more...
Marketing: Awards or Rewards?
By admin at September 16, 2011 | 3:08 pm | 1 Comments
By Tony rizzo Now more than ever, credit unions will look to the marketing department as a profit driver. OK, I said it. Yes, Credit Union’s are concerned about profit. With declining fee income, plus an aging population whose majority has moved beyond its prime borrowing years, credit unions – and their marketing teams, will have to get smarter regarding growth. more...
