About
Credit Union BUSINESS magazine
Credit Union BUSINESS is a full-color monthly publication
whose target market is the executive-level staff of the approximately
9,000 U.S. credit unions. The greatest interest for our content
is in credit unions of $25 million in assets or greater, of which
there are about 3,000. |
Credit Union BUSINESS fills an emerging void in the information
with which credit union executives have traditionally been presented.
For years – in fact, decades – credit unions were
primarily sleepy, little institutions whose sole purpose was to
provide savings accounts, loans and possibly checking accounts
to their consumer members. Over the past decade, however, the
role of the credit union has changed. Many have formed CUSOs (credit
union service organizations), subsidiary organizations that are
able to offer products and services outside the scope of the credit
union charter.
Community charters, which allow credit unions to accept members
based on geographic area, are increasingly popular. Member business
services – both deposit and lending – are on the rise.
And credit unions are facing increasing scrutiny and attacks by
banks. In short, credit unions are now being forced to think more
like businesses. Yet, the traditional credit union trade press
has not stepped up to fill this need.
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The single goal of Credit Union BUSINESS is to provide
credit union executives with timely and valuable information that
they can use to improve their business operations.
We do this by providing examples from both inside and outside
the credit union industry. Inside the credit union industry, we
look for examples of best practices from every possible facet
of Credit Union BUSINESS operations. Outside the credit
union industry, we'll consider any case study that has something
to offer our readers. For example, a company with a great call
center operation can probably offer some valuable lessons regardless
of its industry. All of our articles rely heavily on interviews
with experts in whatever field we happen to be discussing.
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The CUB Writer
The tone of Credit Union BUSINESS is professional, but not
stuffy. The "new guard" of credit union executives is younger
and are probably as familiar with "… for Dummies"
books as they are with The Wall Street Journal. Again and above all,
our articles must provide our readers with information that they can
immediately put into action.
The ideal Credit Union BUSINESS writer has some experience
with credit unions, or at least banks. However, this is not absolutely
essential. The ability to understand our readers (The C Level credit
union executives) and to appreciate and explain how information from
other industries relates to credit unions will often be sufficient.
A clear, concise, informative writing style and outstanding interviewing
skills are absolutely essential.
The Process
Each year Credit Union BUSINESS creates an Editorial Calendar
(available on request). Once it is available, our current writers
are sent a copy. The writers, then in turn, submit inquiries. On occasion,
Credit Union BUSINESS will assign articles based on industry
needs. Freelance writers may submit inquiries at any time. All writers
are asked to submit ideas for new topics, new monthly columns, or
any other concepts that come to mind.
Submission Requirements
All submissions will be submitted no later than the 24th of
the month approximately 5 weeks prior to the publication issue (example
January 24 for a March issue).
Since we plan every magazine, please
do not over/under-run by more than 100 words
without first contacting the editor and gaining agreement.
Credit Union BUSINESS buys
first North American serial rights, plus the right to archive on our
Web site indefinitely after publication. We pay upon publication and
offer no kill fee. If we assign an article, and your work is acceptable,
we'll use it. If for some reason the article is rejected, it may be
published at a later date or simply killed (we do not pay kill fees.)
The writer will be notified if either of these conditions occur.
Email all queries, questions, and submissions
to “editor” at creditunionbusiness.com or “editor”
at cubizmag.com.
Credit Union BUSINESS is very
proud of the people who work in and with the CU industry. As such,
we request that every writer try to get HI RES pictures of
interviewees or facilities.
Since we are a business magazine, we
are constantly developing key contacts in the industry.
For example, we have current contacts in Auto Loans, Warrantees, ATM
Technology, Credit Cards, Corporate CU Investments, HR, Facilities,
Check Printing, Insurance, Lending, Marketing, Member Business Services,
and General Technology. If you are writing on any of these
subjects, please contact the editor for contact information.
We have found these resources to be highly valued and perhaps will
be excellent additions to your research and interviewing.
All articles are requested to follow a similar format
found in these guidelines:
• Times New Roman (12 pt)
• By line inserted just after the headlines (please use B-heads
to break the text)
• Single spaced paragraphs
• Single space between sentences
• Justified
• TABs (.25”)
• Use header to insert article headline and writer name.
• Use footer to include page numbering, issue (February 2008),
and word length (actual)
• Please identify sidebars and pull quotes.
• Include writer profile (a sentence or two
in italics at the end of the article that includes a word or two about
the writer and contact information as desired. This will appear in
the published version.)
• Special formatting: If you need special formatting
(everything from italics to sidebars), please let us know either in
the submission email or by using the comments feature in MSWord. Please
do NOT use special formatting in your article.
• We use AP style.
Payments and Invoices
Credit Union BUSINESS will pay on publication, not
acceptance. For example, an article accepted on the 24th
will not generate a payment until the first week of publication, roughly
5 weeks.
If you overrun your assigned length, please do not bill us for that
overrun without written approval of the editor. If you under-run the
assigned length by less than 100 words, you may bill
the full assigned rate; however, if you under-run by more
than 100 words, contact the editor and invoice only the exact
words written.
All invoices must be submitted with the article.
Credit Union BUSINESS will not pay without an invoice.
Sample Writer’s Contract
Credit Union BUSINESS typically does not use contracts to
assign and accept articles; however, a contract can be made immediately
available if the writer so desires.
Thank you!