Movemint Expands Leadership Team, Appoints Dermot Loughran, Director of Business Development and Amaha Selassie, VP, Business Development
~Seasoned financial industry sales leaders
accelerate growth strategy and client engagement initiatives~
NEW YORK, N.Y.— Movemint, (formerly Digital Storefront) an embedded
digital marketing platform for community financial institutions, today announced the appointments of Dermot
Loughran as Director of Business Development and Amaha Selassie as
Vice President of Business Development. The company also welcomed Avery
Flynn as Business Development Executive, rounding out a strong team
focused on advancing Movemint’s go-to-market strategy.
“2026 marks
a pivotal moment for Movemint," said Brian Bodell, CEO of Movemint.
"Following our recent rebranding and the addition of a highly experienced
Board of Directors, we are positioning our business development team for
accelerated growth. Dermot and Amaha have proven track records in cultivating
strong client partnerships and driving measurable results. Together with Avery,
they will play a key role in expanding our reach and ensuring our financial
institution clients achieve success with our solutions."
Loughran brings
extensive experience in sales and account leadership. Most recently, he was
Senior Director of Strategic Enterprise Accounts at Ministry Brands, where he
guided his team into new sales processes and account retention strategies
through a new consultative sales model. His career also includes leadership
roles at Backbase, Fiserv, Harland Financial, The New York
Credit Union Association and ESL Federal Credit Union giving him extensive
familiarity with digital banking, fintech partnerships and credit union
ecosystems.
Selassie, a
seasoned payments and partnerships executive, joins Movemint from Deluxe,
where he expanded the company’s embedded payments ecosystem as Strategic
Partnership Development Manager. Previously, as Chief Revenue Officer at
eMailACheck, he led the company to a 243% growth in revenue within a single
year. His experience spans executive roles
at EpicPay, Elavon, Moneris, Up Solutions and Mercury
Payment Systems.
Flynn was most
recently a Senior Account Executive at Harness, an embedded software
technology provider, where she led enterprise sales engagements and strategic
expansion efforts in the nonprofit sector and was recognized as Account
Executive of the Year. She brings experience working with technology-forward
nonprofits who work closely with credit unions and growth-focused teams.
“We are thrilled
to welcome Dermot, Amaha and Avery to Movemint,” Bodell added. “Their
collective experience in financial technology, payments, and strategic
partnerships will be central to executing our go-to-market strategy and helping
clients connect engagement to action across every channel.”
Movemint’s
platform is designed to help financial institutions convert digital engagement
into measurable outcomes by integrating data, automation, and performance
insights across digital banking, branch, contact center, and marketing
channels. The company’s embedded finance approach supports modern consumer
expectations and enables credit unions and banks to deepen relationships while
increasing product adoption and non-interest income.
About Movemint (formerly Digital Storefront)
Movemint is a digital marketing and embedded finance platform that
helps financial institutions drive loans, deposits, and non-interest income
growth through personalized experiences. Integrated into digital banking, the
platform supports coordinated engagement across branch, contact center and
marketing channels. By connecting intelligence, automation, and performance
insights, Movemint enables institutions to convert engagement into measurable
outcomes.
For more information, visit www.MovemintTech.com or connect with us on LinkedIn.